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In today’s market, with the massive amounts of images that are now at our finger tips, realtors have mere seconds to capture the attention of prospective buyers. So, from a Real Estate Agent’s perspective, exceptional photography is a paramount need. Good is no longer good enough.
If you’re in the Luxury Real Estate market, it’s critical that you promote your listings with eye-catching, jaw-dropping photography. Photography that feature’s a property in its best light, both literally and figuratively, will attract not only interested buyers but, more importantly, your next client listing.
Premium-quality real estate photography reflects your personal attention to detail and your own penchant for excellence every bit as much as it promotes your current listings. With great photography, you’ll not only be fielding calls about listings that might otherwise be overlooked, you’ll be demonstrating the professional level of dedication and commitment that you bring to every client you serve.
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According to a Redfin study, homes that are professionally photographed sell for at least $934 and as much as $18,819 more than homes photographed by an amateur.
The study also shows that homes photographed by a professional photographer garner 61 percent more online views.
The key to getting these results is in creating inspiration, according to real estate photographer Eric Scott. Effective marketing photos are inspirational.
If homebuyers perusing the Internet get inspired by a photo, “they’ll click through to the agent’s website. If they don’t, they click “back” to view the next result in the search list.