To be a successful agent, you have two main goals:
- Sell your listings fast!
- Sell your listing for as close to asking price as possible!
Unfortunately there is NO magic potion or difficult 20-step program to achieve this success. Follow these three simple tips and watch your listings and referrals increase!
- Beautify your listing / home by de-cluttering and cleaning!
When a potential homebuyer visits a listing, they are imagining themselves living there. This starts with the curb appeal of the house, so make sure the yard is tidy, the exterior of the home is welcoming, and the driveway is power washed. When cleaning the interior, make sure the house seems as large as possible by removing clutter. Homebuyers do not want to see mail, photos, or knick knacks busying up the house. Once again, homebuyers are envisioning themselves living there. To this point, also make sure every room is spotless and nice-smelling. You don't want to lose a sale because the kitchen smells like cat-litter!
- Establish a Marketing Plan!
With over 90% of homebuyers viewing listings online, your digital presence is critical. Go beyond just listing on Zillow. Share your listings on social media, your personal blog, and through email marketing. The more times a homebuyer is exposed to your listing, the better chance they will recall it and want to see the house in-person.
- Use Professional Photography!
Over 80% of all homebuyers who view listings online say photography is the most useful feature in choosing which properties to view. This means that if you aren't using attractive images, you could be losing out on views and sales. There is a reason agents who use professional photography on EVERY listing make double the average GCI. Using professional photography highlights the most marketable features of the home that makes buyers fall in love. This "LOVE" translates into faster sales and multiple-offer situations. Professional real estate photography is the most powerful marketing tool you can use to sell your listings faster. High quality images can have a tremendous impact on not only your brand but the experience your client has when working with you.