Drones Will Revolutionize Marketing

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As drone technology continues to improve in leaps and bounds, many industries are using them to create stunning visual content.

Drones are everywhere. Whether you love them or hate them, drones (also known as UAVs or Unmanned Aerial Vehicles) are surging in popularity and are increasingly being used in a wide range of industries. From the Real Estate industry to Wedding Photography, to movies, tv commercials, etc. drones are are entering mainstream content strategy and into diverse marketing initiatives.

While there are a lot of UAVs on the market, models that offer 4K video and beautiful still photo capture technologies are helping marketers tell new types of stories. However, while drones may seem like an exciting new way to create content, marketers who are looking to break into aerial storytelling need to be aware of certain regulations.

Even though UAV regulation is in its stages of infancy, the FAA has some pretty clear cut rules about what drone operators can and cannot do. For instance, marketers will have to hire someone with a FAA 107 license, if they’re looking to fly drones commercially. The FAA also prohibits drones from flying within 5 miles of an airport and they must fly under an altitude of 400 feet.  

While you may be tempted to jump on the drone train, it’s important that you do your homework and familiarize yourself with local, state, and federal guidelines to avoid breaking the rules and accidentally injuring others in the process.

Drones vs. Helicopters

One of the main benefits of drones’ HD video transmission is allowing users to see video in detail. Unlike composite video, HD video is clearer, making it easier to get the shot you really want to capture.

Drone aerial video and photography is a great alternative to renting a helicopter, which can run anywhere from several hundred to thousands of dollars per day. Imagine having to spend that kind of money only to get in the air on a cloudy day. With drones, rescheduling a shoot by a couple of hours or even a few days isn’t a big deal and won’t burn a hole in your budget.

Drone technology and its portability gives you a lot of leeway when it comes to moving shooting locations as well. It’s also easier and more cost-effective to reshoot scenes using a drone than it is with a helicopter. Given these benefits, you may want to consider purchasing a drone if you’re a freelance videographer or a creative agency.

Industries Using Drones to Create Exciting and Memorable Content

Architecture

Drones are a cost effective solution for shooting aerial photography and video; certain drones give artists access to software that allows them to map an area and produce more accurate topographical visualizations.

After all, think about how much more of an impact an aerial, 360-degree view of a new apartment complex can motivate a purchase versus a floor plan or traditional static photos or video.

Real Estate

 

Zillow, a real estate site lists several drone applications for the real estate industry. An aerial camera can provide a Birdseye view of a property or land detailed views of a neighborhood and local businesses in the area, property maps and much more.

Just like with architecture, buyers want to get a real sense of the property and the area they're looking to make a purchase in. Giving them broader views of the area can help them determine if a property is a right fit and help real estate agents connect with truly interested buyers, saving them both time and money.

Marketers are just scratching the surface of how drone photography and videography can be integrated into their current campaigns.

As multisensory marketing becomes more prevalent in the coming years, we can expect to see drone footage being incorporated into more national and international campaigns as well as virtual reality and augmented reality experiences.

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